About PROOF and Jazal Lab
What is PROOF?
PROOF is a SEO and AEO scoring tool that audits any web page across nine dimensions and 100 points. It scores Technical SEO, On-page SEO, Topical coverage, Citation worthiness, Content quality, Structured data, AEO readiness, AI Discoverability, and Authority signals. PROOF helps content creators, marketers, and businesses understand whether their pages will rank in search engines and surface in AI answer engines like ChatGPT, Claude, Gemini, and Perplexity.
Who built PROOF?
PROOF is built and maintained by Jazal Lab, an independent product studio based in Dubai, United Arab Emirates. Jazal Lab is part of Jazal Holdings, a holding company that includes Jazal & Co. (communications, PR, digital marketing), Jazal Lab (product and software), and Jazal Tradings (e-commerce). The studio builds practical AI tools and digital products with a focus on the MENA region and Arabic-speaking markets.
Who is behind PROOF?
PROOF is built by an experienced team with over 15 years in digital marketing, paid media, content strategy, and AI implementation across the MENA region and global markets. The team has worked with enterprise clients across the Gulf, the Levant, and beyond on large-scale digital campaigns, brand strategy, and marketing technology. PROOF is the team's contribution to the SEO and AEO community: a bilingual tool that brings serious analytical rigor to a market that has been underserved.
Why was PROOF built?
PROOF was built because the SEO and AEO community in MENA needs better tools, and most existing options are either expensive Western SaaS products or basic checkers that miss the AI angle entirely. Jazal Lab maintains PROOF as an entry point for clients who later need full audit consulting, agency white-labeling, or integration services. The tool is the funnel; the strategy work is the business.
What is on the roadmap?
Phase 2 of PROOF will add real-time LLM querying against ChatGPT, Claude, Gemini, and Perplexity, brand mention tracking across AI answer engines, competitor analysis, scheduled audits, and saved report history. Phase 2 will be a paid subscription with tiered plans for individuals, agencies, and enterprise.
How can I get in touch?
For consulting, agency partnerships, white-label opportunities, or feedback, reach out via Jazal Holdings at proofranked.com. For technical issues with PROOF, please use the feedback channel within the tool.